Spotify Acquires Podz to Improve Podcast Discovery on Its Platform. Podz is a platform that provides short clips for podcasts that serve as a teaser. These teasers can then be referred to by users when deciding which podcast they may want to listen to. The integration of Podz with Spotify is expected to be completed by the end of the year.
Earlier this week, Spotify also announced Greenroom as an intended rival for Clubhouse, the popular audio-only chat platform. Announcing the acquisition on its blog, Spotify said, "We are investing to build and scale the world's best (and most personalized) podcast discovery experience."
As mentioned, Podz is a platform that helps users discover new podcasts daily, depending on the user's taste and preferences. Depending on various factors, Podz suggests its users three episodes each day. The blog further reads, "We believe that Podz's technology will complement and accelerate Spotify's focused efforts to drive discovery, deliver listeners the right content at the right time, and accelerate the growth of the category worldwide."
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