The effort is Facebook's biggest move yet to let brands advertise alongside content subjects. Advertisers typically use Facebook to target certain users by their interests.
Facebook Inc on Thursday said it will begin testing ads on its Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature.
The company is seeking to capitalize on its popularity in India, a fast-growing social media market, while rival TikTok has been banned from the country since last year. Facebook has said it plans to test other features in India, such as letting content creators share Reels videos on their Facebook accounts.
As with other content on Reels, ads can be up to 30 seconds long and users can choose to skip the ads, Facebook said.
Facebook also announced Thursday it will let advertisers select categories of video content they want to place ads on, such as videos about children and parenting, animals and pets or fitness and workouts.
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