Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep, a spokesperson for the company said.
Amazon has quickly changed its main shopping-app logo after commentators said the recent redesign made it look like Adolf Hitler. Launched in January, the icon depicts a strip of blue tape over an Amazon "smile" logo. But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator. The technology giant has now changed the design to a folded blue tape, following customer feedback. Amazon told BBC News the first icon had been trialled in a few countries before the change had been made.
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